Our Story
El Tech Holding LLC was founded with a clear mission: to provide Brooklyn businesses with fast, transparent access to capital — without the red tape of traditional banks or the impersonal nature of online fintech platforms.
Based in the heart of Brooklyn at 1905 East 16th Street, we understand the unique challenges and opportunities that local business owners face. From retail shops on Atlantic Avenue to tech startups in DUMBO, we've helped hundreds of businesses secure the funding they need to grow.
As a direct lender, we make our own funding decisions. This means faster approvals, more flexible terms, and a genuine partnership built on trust and transparency.
Meet the Founder
Elliot Sadaka founded El Tech Holding LLC with a vision of bringing Wall Street-caliber financial expertise to Main Street businesses. With years of experience in business finance, Elliot recognized that Brooklyn's thriving small business community deserved better: faster funding, clearer terms, and a lender who truly understands their needs.
"Every business owner who walks through our doors has a story. My job is to listen, understand, and find the right funding solution so they can write their next chapter. Brooklyn built me — and I'm committed to building Brooklyn back."
Our Values
🏗️ Transparency
No hidden fees. No confusing terms. Every detail of your funding agreement is explained clearly before you commit.
⚡ Speed
We know time is money. Our streamlined process delivers decisions in hours and funding within 24 hours of approval.
🤝 Partnership
We're not just a lender — we're a partner in your success. Our team works with you to find the right solution for your unique needs.
📍 Community
Rooted in Brooklyn, committed to Brooklyn. We reinvest in our community by empowering local businesses to thrive.